Kidnapped

Directed by     Rafael Endeiza

Produced by    Mario Forniés

Screenplay by Vérane Frédiani

Story by          Emma Lustres

Executive producer Borj Pena

Cast                  Fernando Cayo, Manuela Velles, Ana Wagener, Dritan Biba, Cesar Diaz

Budget               £100,000 

Genre                 Realistic Thriller/Horror

Box office        £23,100,902

After discussing with the group we have come to the conclusion we wish to construct a thriller trailer movie. After researching thrillers that can relate to a kidnapped family I have chosen to analyse the marketing and advertising for this film.

Brief synopsis: Jaime, Marta and their daughter Isa have just moved into a luxurious new house. Marta begins to prepare the dinner and puts a bottle of champagne on ice to celebrate the move. As night falls, three hooded men violently force their way into the house. Panic ensues and soon the real violence will begin.

The Dark Night Case Study Research

Directed by                Christopher Nolan

Produced by               Christopher Nolan., Emma Thomas, Charles Roven

Screenplay by                Jonathan Nolan, Christopher Nolan

Story by                    Christopher Nolan, David S. Goyer

Cast                              Christian Bale, Michalel Caine, Health Ledger, Gary Oldman, Aaron                                                                                 Eckhart, MagggieGyllenhaal, Morgan Freeman

Genre                         Action/Thriller/Drama/Crime

Budget                   $185 Million

Box Office              $1,003,045,358

Brief outline of the film: When Batman, Gordon and Harvey Dent launch an assault on the mob, they let the clown out of the box, the Joker, bent on turning Gotham on itself and bringing any heroes down to his level.

Dark night was released in the United Kingdom in July 24,2008 it was considered one of the best films of the 2000s and received highly positive reviews and set numerous records during its theatrical run and made over $1 billion in revenue worldwide. It is the thirteenth highest-grossing film of all time. This is due to its use of development, marketing and distribution which built a profitable success and resulted in changing the whole effect on modern day independent cinema. Marketing also  impacted the revenue of the film, In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline with the launch of a website featuring the fictional political campaign of Harvey Dent, with the caption, "I Believe in Harvey Dent.The site aimed to interest fans by having them try to earn what they wanted to see and, on behalf of Warner Bros., 42 Entertainment also established a "vandalized" version of I Believe in Harvey Dent, called "I believe in Harvey Dent too," where e-mails sent by fans slowly removed pixels, revealing the first official image of the Joker; it was ultimately replaced with many "Haha"s and a hidden message that said "see you in December

Hurt Locker Case Study Research

Directed by Kathryn Bigelow

Produced by Kathryn Bigelow

                      Mark Boal                                                                                         

                                                                                                                              

                 Nicholas Chartier

                 Greg Shapiro

Written by Jeremy Renner
                    Anthony Mackie
                    Brian Geraghty
                  

Cast            Jeremy Renner
                  Anthony Mackie
                  Brian Geraghty
                  Christian Camargo
                  Evangeline Lilly
                  Ralph Fiennes
                  David Morse
                  Guy Pearce

Genre       War/ Thriller/Action/Drama

Budget     $15 Million

Box Office $49,230,772

Brief outline of the film: Forced to play a dangerous game of cat-and-mouse in the chaos of war, an elite Army bomb squad unit must come together in a city where everyone is a potential enemy and every object could be a deadly bomb.
The Hurt Locker is based on accounts of Mark Boal, a freelance journalist who was embedded with an American bomb squad in the war in Iraq for two weeks in 2004.  In terms of the main characters, Bigelow made a point of casting relatively unknown actors: "it underscored the tension because with the lack of familiarity also comes a sense of unpredictability”. The film was shot in Jordan within miles of the Iraqi border, to achieve Bigelow's goal of authenticity. Iraqi refugees were used for extras and the cast worked in the unmistakable heat of the Middle East. The filmmakers had scouted for locations in Morocco, but director Kathryn Bigelow felt its cities did not resemble Baghdad. In addition, she wanted to get as close to the war zone as possible. Some of the locations were less than three miles from the Iraq border. She had wanted to shoot in Iraq, but the production security team could not guarantee their safety from snipers. Bigelow sought to immerse audiences "into something that was raw, immediate and visceral". Boal's screenplay had a non-traditional, asymmetrical, episodic structure. There was no traditional "villain", and tension was derived from the characters' internal conflicts and the suspense from the explosives and snipers. The film received a score of 97% based on a sample of 209 reviews in the Rotten Tomatoes with a mean score of 8.4 out of 10. It was second highest-rated film in 2009 at Rotten Tomatoes.

What is a trailer?

A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. 

To understand the concept of a film trailer I have some examples below:
                                                                                     

Kidnapped: First trailer lasted for 1.57, and was a non linear trailer. I like this concept it works well and attracts the audience. The trailer involves both non diagetic and diagetic sounds that both anchor one another again this concept works well. The trailer does not give to much away of the film away however you know the basis of the plot.
















Safe heaven: Second trailer lasted for 2.24, a linear trailer. Gives a lot away in the film. Could be argued that this push away the target audience although everything revealed gives impressions of a successful film. Some codes and conventions from this trailer I would like to include, for example the build up of the couple works well and the characters are revealed quickly. Again in this trailer the non diagetic and diagetic sound both anchor one another for added effective however in this trailer more dialogue is used.

Taken 2: Third trailer lasted for 2.23, a linear trailer. Gives a lot away about the film. The trailer reflects the genre and the target audience of the film. From this trailer I like the voice over used, it is effective anchors the background music creating a tension. The dialogue is minimal and there is a vast amount of short and sharp shots which also reflects the genre of the film.