To understand the concept of a film trailer I have some examples below:
Kidnapped: First trailer lasted for 1.57, and was a non linear trailer. I like this concept it works well and attracts the audience. The trailer involves both non diagetic and diagetic sounds that both anchor one another again this concept works well. The trailer does not give to much away of the film away however you know the basis of the plot.
Safe heaven: Second trailer lasted for 2.24, a linear trailer. Gives a lot away in the film. Could be argued that this push away the target audience although everything revealed gives impressions of a successful film. Some codes and conventions from this trailer I would like to include, for example the build up of the couple works well and the characters are revealed quickly. Again in this trailer the non diagetic and diagetic sound both anchor one another for added effective however in this trailer more dialogue is used.
Taken 2: Third trailer lasted for 2.23, a linear trailer. Gives a lot away about the film. The trailer reflects the genre and the target audience of the film. From this trailer I like the voice over used, it is effective anchors the background music creating a tension. The dialogue is minimal and there is a vast amount of short and sharp shots which also reflects the genre of the film.
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