Target Audience- 10 Missed Calls

Addressing our target audience was a fundamental point even before we began filming our trailer. The importance of drawing up a target audience is essential for the marketing and distributing of our film trailer. Knowing who your target audience is allows you to know what the consumers want and need.

After deciding that our film trailer was going to to be an action/romance/thriller, considering the target audience was our next step. Researching similar films below I have listed their certificate and the impact that this had on establishing our target audience.

• Trade- Certificate 15
• Kidnapped- Certificate 15
• Trapped- Certificate 18
• Dont Say A Word- Certificate 18
• The Collector- Certificate 18

Here we can see that most of the same type of genre of films are 15 and over. This film will appeal to both a female and male audience as the romance and thriller aspects of the film will attract females and the action and violence aspects will attract males. However, we need to propose the question that will having several aspects put off either females or males? Asking our class they all perceived the idea as inventive and insisted that having several genres will make the film trailer more appealing and attract a wider target audience.

Looking at similar  existing films with the same concept and genres as ours. We can see that the target audience will be best suited from 15 years- 30 years old of both men and women. The concept of making the target audience up to 30 is that this film could also be appealing to couples from 25-30 years old or even onwards further than that. However, we understand that have several different genres listed may put some consumers off. 

Films like this are deemed wrong to be targeting a younger audience. Therefore, in retrospect to our film with aspects of sex trafficking and violence this film trailer is not suitable for children or teenagers under 15 years old. Although, A film trailer can be modified to a lower classification if it meets the appropriate criteria of the classification. Therefore in our film trailer if we restricted the violence and language used we could select our film trailer classification as 12A. This will then set out a greater mass audience for advertising.